It has been just over seven months since Fitbit acquired Pebble’s assets. Today it announced the first byproduct of that acquisition, with the Fitbit Ionic smartwatch.

Fitbit Ionic smartwatch arty soil shot

Fitbit Ionic features

The Fitbit Ionic’s case is made from 6000 series aerospace-grade aluminium, housing 8 sensors. The case itself multitasks, working as a GPS and Bluetooth antenna. The touchscreen is protected by Gorilla Glass 3, and, in good news for swimmers, the Ionic is water-resistant up to 50 meters. Swimmers will also enjoy lap counting, workout duration, and calorie burn information.

Fitbit Ionic smartwatch swimming



Fitbit has upgraded its sensor game for the Ionic, with its relative Sp02 sensor working to estimate blood oxygen levels to build your workout data story. It also extends the strength of its sleep data collection, with talk of a future software update being able to alert wearers of sleep apnea. Battery life on a full charge is around 4 days.

Memory within the watch will retain 7 days of your minute-by-minute movement, and daily totals for the previous 30 days’ activity. There’s also room in the memory for around 300 songs, so no need for you to carry a phone for workout tunes. Speaking of music, along with the Ionic Fitbit is also releasing Fitbit Flyer wireless headphones.

And being a smartwatch, the Fitbit will alert you of more than just workout numbers. Onscreen notifications will include call, text and calendar alerts, plus those from Facebook, Gmail, Instagram, Slack, Snapchat and more.

Fitbit Ionic smartwatch sport version coach screenPrice and availability

The Fitbit Ionic is available for pre-order now at the Fitbit online store, and other online retailers. It will be delivered, and go on sale in ‘regular’ stores, from October 2017.

The Ionic will sell for $299.95, and will be available in three colors:

  • silver gray tracker and clasp with blue gray band,
  • smoke gray tracker and clasp with charcoal band
  • burnt orange tracker and clasp with slate blue band

Accessories include the sports band for $29.95, and blue gray bands with silver gray buckle, charcoal with smoke gray buckle, and slate blue with burnt orange buckle also selling for $29.95. The leather bands will sell for $59.95.

The Fitbit Flyer wireless headphones will sell for $129.95, with the same sale dates as the Ionic. The Flyer headphones will sell in two colors, blue and grey.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit.

“With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

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