Fitbit has announced not just one new device, but two, the Fitbit Versa, and the Fitbit Ace.

Fitbit Versa

First up, the Fitbit Versa. Like the Fitbit Ionic, this ships with one small band and one large band in the box, so fitwise it’s for adults *and* kids. And also like the Ionic, the Versa is a smartwatch.

Stylewise it looks like Fitbit is really chasing the the look of the Apple Watch. Rather than the square face of the Ionic, the Versa has rounded corners. And like the Apple Watch, there is a huge range of watch bands on offer to personalize your Versa:

  • swim-ready bands in peach, gray, black, periwinkle
  • leather bands in cognac brown, midnight blue, lavender, and saddle
  • stainless steel in white, black, silver, or tapered silver
  • metal mesh bands in black or silver

“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, co-founder and CEO of Fitbit.

Fitbit Versa all the bands

Features include a 4-day battery life, on-screen workout routines, Pure Pulse heartrate measurement, GPS tracking, automatic sleep tracking, the ability to store 300 songs on the watch, on-screen notifications and reminders, Fitbit Pay, and more.

The Versa will also be the first (new) Fitbit to run on Fitbit 2.0 OS. The big new addition to the new software is enhanced tracking for women. Opt in, and women will have the ability to track track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. This software feature will be available on both the Versa and the Ionic from Spring 2018.

“Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor,” said Dr. Katharine White, MD MPH, assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit Advisor.

“The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare.”

Fitbit Versa angle Black Clock

Fitbit Versa price and availability

The Fitbit Versa is available on, or at select online retailers, now. It will retail for $199.95 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case.

Also available is the Fitbit Versa Special Edition, for $229.95. It will include exclusive woven bands in lavender, with a rose gold aluminum case or charcoal with a graphite aluminum case, plus a black Classic accessory band in the box.

The Versa will be available more widely in stores and online, and worldwide, in April 2018.

…and the Fitbit Ace

Fitbit Ace for kids lineup

This one is for the kids, from 8 years old and up. The Ace looks a lot like Fitbit’s earlier Alta model. It has a 5-day battery life, is showerproof, and has two interchangeable bands in the box, letting kids choose blue or purple. Parents can keep an eye on their kids’ activity via the new Fitbit family account online, and on the smartphone app.

The Fitbit Ace will sell for $99.99, and will go on sale in the second quarter of 2018.

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